14, Apr, 22

Hollander International are pleased to welcome Northern Commercial to the Pinnacle community. We caught up with owner Musti El Masri of Northern Commercial Auto Parts, to find out how the installation and early days of integrating Pinnacle into their business have progressed.

Northern Commercial Auto Parts owner Musti and his family have been in the car dismantling industry for over 20 years. When Pinnacle first launched in Australia Musti Chose to not join Pinnacle with a prior business. Recently however after starting a new business (Northern Commercial Auto Parts), they entered discussions with our sales manager Allan Hedges and through demonstrations of the yard management system at their premises, they were able to see the importance of our software and the value that Pinnacle can bring to any vehicle dismantling business. A deal was struck and the first stages of integrating Pinnacle at the start of their new venture had begun.

After an initial install and setup we spoke with the team at Northern Commercial to get their thoughts, here is what they had to say:

“We the team at Northern Commercial Auto Parts would like to thank the team at Pinnacle (especially Allan) for getting us on board with the Pinnacle family. As a new business, we decided to use Pinnacle to not only help us manage our business in a more professional manner but also assist us in pricing, outsourcing and part matching. We would also like to thank the team at Pinnacle support for being patient with us and attending to any questions we may have had while learning to use the system. I have been in the parts dismantling industry for over 20 years and wish I had chosen Pinnacle to run my old business from the beginning. So far it has been great we have sold a lot of parts that we would not have sold if it were not for Pinnacle. To all the wrecking yards out there who do not have this system trust me, get it you will be very happy.”

Allan Hedges stated “Musti and the crew at Northern Commercial have shown from the start, installing Pinnacle, has positively changed the way they do business in such a short time. I would like to welcome Northern Commercial into the Pinnacle family, and I feel very confident of their guaranteed success, now and into the future.”

For our Pinnacle customers, this represents another recycler to trade with via our Pinnaclenet service and more options to say yes to customers part requests.

Hollander would like to extend a welcome to Pinnacle to Northern Commercial and wish them every success in the future.

For those not yet on Pinnacle but would like to request a demonstration of the service can do so by filling in the form below.


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